UK: +44 (0)7789 117445 / AUS: +61452067346

Do you already run a swim school but need direction? Or do you want to open a Swim School? We help you to understand and meet market demands anywhere in the world. Gain clarity to an invaluable network and expert knowledge, and watch your dream facility come to life.

We can customize a curriculum to suit your venues timetable and help you to factor in innovative programs into your business plan. We will help you shine. Reach the right people, in the right place, at the right time!!

Expertise Consultancy

The team behind Premium Aquatic Business Strategies (PABS) is behind the fast growth of quality baby swimming programs and Family Aquatic programs around the world! We have created an Aqua consultancy company, ‘Premium Aquatic Business Strategies’. The consultancy company is based on innovative ideas, optimum production and values. Our aim is to build long lasting relationships based on delivery, performance and quality of our work.

 Julie-Ann James, is passionate about her work and continually researches and develops new programs to help baby swim businesses to grow and to be able to provide new and exciting classes to their clients, making them stand out in their area of expertise. Find out more out more about Julie-Ann, her work and how she and her team can help your baby swim business.

Teacher training – Update your Staff Knowledge & Expertise

Running an elite program requires well-trained staff that are on the “same page.” Providing comprehensive teachers packs with lessons that shape their creative leadership, will help your business to operate on a rolling business model.
Teacher training’s are a great way to enhance your swim school and boost Swim Instructors knowledge and expertise.

We have mentoring and teaching skills that will help your company evolve and we can write bespoke training manuals for the below programs:

New Born


All ages all levels

Adult Swimming

You can also add our new ground breaking concepts:

PABA FIt: Parent & Baby Aquafit

Swimba: A Latin aqua class for Parent & child

Parent & Baby Spa

Swimbaree: A swim gym play centre

Our International team

Our International team are assembled for each assignment. We can create bespoke programs for your pool, micro managed with precision ensuring your growth is paramount. We have teams of consultants in the UK, Cyprus, Italy, France, Turkey, Taiwan and China. We are results driven, with experienced teachers that will help unleash the true potential of the trainees.

Julie Ann-James

Pioneer in baby swimming worldwide.


Programs & Services

Innovative programs helping your business to stand out.

The International Team

Experts helping you to succeed with your business